Friday, October 2, 2009

Scaring Up New Tricks, Treats, and Thrills for Fall

Labor Day no longer signals an end to the traditional operating season for many of America’s theme parks and attractions. A recent informal IAAPA poll illustrates the growing popularity of fall and Halloween events.

The IAAPA Communications team issued a press release highlighting events taking place at more than 65 U.S. parks and attractions this fall. And the story is finding traction; after one week of distribution, more than 3.5 million impressions have been generated in publications nationwide. Read the AP story by Beth Harpaz based on our release at

The release is the fourth in a year-long proactive media campaign to help generate positive publicity for IAAPA members. The other three campaigns: “What’s New in Amusement Parks and Attractions,” “What’s New in Waterparks,” and “30 Tips to Save Time and Money” have generated more than 47 million impressions. Thanks to all those who participated to make these efforts possible, and we hope even more will join in next year!

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