IAAPA's Charles Bray on the Passing of Holiday World's Will Koch

Everyone at IAAPA was saddened to hear of the death of Holiday World & Splashin' Safari owner and president Will Koch. Here is a statement from our president and CEO, Charles Bray:


“Today is a sad day for the worldwide attractions industry. We’ve lost a true industry pioneer and friend in Will Koch. Our hearts go out to his family, friends, the Holiday World & Splashin’ Safari staff, and the park’s loyal guests who all loved Will.”

“Will is known throughout the industry for his commitment to listening to and taking care of his guests and employees. To Will, the park guests are more than patrons, they are members of the Holiday World family.”

“We have watched Holiday World & Splashin’ Safari thrive and grow under Will's leadership. He is known throughout the industry for being innovative and for upholding high-quality operating standards. Will and the Holiday World & Splashin’ Safari team championed industry innovations such as offering free soft drinks, free sunscreen, and free parking for guests and earned multiple industry awards including the prestigious Applause award for industry excellence and numerous Golden Ticket Awards for friendliest staff, cleanest park, and top-quality roller coasters. They also believe in maintaining direct contact with their guests and using their feedback to refine park operations. As a part of that commitment, Holiday World & Splashin’ Safari became an early adopter of social media including the use of blogs, Facebook, and Twitter."

“Will was always willing to share his knowledge, experience, time, and talents with others throughout the worldwide attractions industry. He has been involved in and supported IAAPA for many years and his contributions will be missed. Will was a member of the IAAPA board of directors from 2003 to 2006 and he served on a number of IAAPA committees, including the executive committee, strategic planning committee, small amusement parks committee, exhibitor awards committee, service awards committee, and the government relations committee." 

“We will all miss him.”