Tuesday, March 25, 2008

April FUNWORLD Arrives

The April issue of FUNWORLD should be arriving in your mailboxes shortly (if it hasn't already). You won't be able to miss it, what with Elvis Presley's face adorning the cover.

This month is our special food issue, highlighted by my cover story on the small changes Graceland's Joe King made to his food and beverage operation—on the recommendation of IAAPA's F&B committee—that made some serious dollars. For example: King upped his sales by 22 percent at Graceland's ice cream parlor just by moving the location of his waffle cone machine. The April issue is chock-full of little tips like that; stuff operators can do with very little investment but can make big bottom-line differences.

Also of interest:

• We interviewed Paul Steelman, one of the top casino designers in the business, to gauge his thoughts on the future of casino/resort destinations as related to entertainment, theming, and more.
• Tips for FECs on how to write solid press releases and hold effective press events.
• A Q&A with Andreas Veilstrup Andersen, IAAPA's new executive director of European operations, who discusses the association's goals for Europe.

Also, we post additional information on the blog from every issue of FUNWORLD, so look for that material later this week.

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