In the past two weeks, two of the industry's biggest chains launched their own blogs to reach out to fans and potential guests with exclusive content.
Busch Entertainment Corporation launched its Worlds of Discovery blog Wednesday with a message from President Jim Atchison discussing the huge news that The Blackstone Group will purchase the parks from Anheuser-Busch InBev (read his post here). He's also featured in a video welcome to the site, which introduces the 10 WOD parks across the United States. According to the site, the goal is to provide "an insider's look into our adventures and experiences and the conservation work we do throughout the world."
The idea is much the same at the new Disney Parks Blog, which launched last week. According to its "About" page, the new site will provide "the latest, official information about Disney destinations as well as behind-the-scenes looks at what makes Disney Parks the most magical places on earth."
The Disney blog covers Disneyland in California, Walt Disney World in Orlando, and The Disney Cruise Line. In just a few days, it's already featured posts about a next-generation Audio-Animatronic that can "hear, see and sense whether or not you’re in the room," and this pretty awesome video of a day at Orlando's Magic Kingdom via "tilt-shift" photography.
For those of you who still haven't broken into the blogosphere, check out this story from the October issue of FUNWORLD for some advice.
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