How does this apply to IAAPA, you ask? Well, one of the three original Blue Men and soon-to-be star of "Mind Blast" is speaking at IAAPA Attractions Expo 2009 in Las Vegas.
Matt Goldman will be the keynote speaker for the General Managers and Owners' Breakfast Wednesday, Nov. 18, from 8:30 a.m.-9:45 a.m. I originally interviewed Goldman in 2007 as he launched the BMG show at Universal Orlando; I caught up with him again recently to get a sense of what his talk will cover at the Expo, and here's what he said:
First and foremost, I want to talk about how incredible it can be for a theme park to have a high-quality live theatrical experience on site. I think it’s added a dimension to Universal that’s a win-win-win: It’s a win for Universal, it’s a win for Blue Man, and it’s a win for the customers.
We’re also going to talk about the importance of having an authentic, quality experience for the customer from beginning to end: Searching the web site, buying the ticket, sitting in the seats, and the word of mouth when they’re leaving. There’s no marketing that returns more than that high-quality experience.
I also will talk about how two very different organizations with two very different business models can come together. When you make art, that’s one kind of satisfaction; when you make successful partnerships, that’s another kind of satisfaction. To bring it all together … it doesn’t always turn out this way, but when it does it reminds us all why we work so hard.
To read my entire interview with Goldman, keep an eye out for FUNWORLD's October issue, which should be hitting your mailboxes soon.
Blue Man Group will also make a special guest appearance as part of the GM and Owners' Breakfast. Advance registration is required, so click here to either register for your entire IAAPA Attractions Expo experience, or upgrade it with a ticket to the breakfast.