The February edition of FUNWORLD should be arriving in your mailboxes any day now, and it's guaranteed to look different from any other issue, at least since I got here in 2004.
As you can see from the image above, we're featuring an illustration on the cover. The overriding feature of this month's issue is "10 Ways to Drive Your Business"; inside, we have 10 two-page stories on different aspects of the attractions industry, all geared to give you takeaway tips for improving your operations in a difficult economy. The areas covered include:
• Accessibility
• Community Relations
• Customer Service
• Environment
• Food & Beverage
• Human Resources
• Loss Prevention
• Marketing
• Merchandise
• Technology
As our chairman, Darrell Metzger, says in his opening letter, if just one of these articles helps you this year, the issue is well worth your time. We hope you'll find a bevy of helpful information, of course!
Since we've never done an issue quite like this, please e-mail us and let us know what you think, or simply leave us a comment below.
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