As he prepares for his second Attractions Expo, IAAPA V.P. of Communications David Mandt (otherwise known as my boss), has pulled together "An Unofficial Guide to Marketing and Communications Programs" at the trade show, and he'd like to share it with all of you.
The myriad offerings throughout Expo week can be overwhelming if you try to take them all in one gulp. So David's compiled everything a marketing/communications professional needs to know about the show and listed them in the handy document found below. He highlights all the educational sessions pertinent to his chosen field (writing a press release, new marketing technologies, etc.). He also rounds up all the various networking opportunities marketing/PR professionals might like to attend.
With an event as massive as IAAPA Attractions Expo 2007, any little tips can help. Click here to download David's cheat sheet for the show.